Working smarter is better than working harder. Identifying obstacles in your sales process makes it easier for you to succeed as an individual, improves efficiency, and benefits your organization. This allows you to address major bottlenecks that might be slowing down or limiting your business’ growth. Top sales hackers know that metrics are what prove their success, motivate them to work harder, and provide crucial insights into any problems the team may need to address.Īnyone who wants to optimize the sales process needs to spend some time pouring over the data – not just their own individual sales, but the numbers from the entire team. In fact, they go beyond measuring and tracking to obsessing over how existing data can be used to improve their results. That’s because a sales hacker doesn’t shy away from metrics. This might not have an immediate impact on their ability to make sales, but it does impede their ability to become a sales hacker. They likely don’t spend long reflecting on their numbers at the end of the quarter (beyond putting together a mandatory sales report) and they never look for an opportunity to review their team members’ reports. While the United States is not among the 54 signatories, vehicles sold in America aren’t likely to be built to meet different cybersecurity standards from those in cars sold elsewhere, and vice versa.You’ve probably met a few sales reps who really hate dealing with data. The regulation will take effect for all vehicles sold in Europe from July 2024 and in Japan and South Korea in 2022. This year, a United Nations regulation on vehicle cybersecurity came into force, obligating manufacturers to perform various risk assessments and report on intrusion attempts to certify cybersecurity readiness. To date, vehicle cybersecurity has been a patchwork effort, with no international standards or regulations. Still, determined hackers will eventually find a way in. “We can stop this, but we wouldn’t do so while the vehicle was moving.” “If the throttle position sensor is talking to the airbag, that is not planned,” Mr. She noted that Volkswagen’s sensitive vehicle control systems are kept in separate domains.Ĭontinental, a major supplier of electronic parts to automakers, employs an intrusion detection and prevention system to thwart attacks. It’s a practice also followed by Volkswagen, said Maj-Britt Peters, a spokeswoman for the company’s software and technology group. The company, which has 90 engineers working full time on cybersecurity, practices what it calls “defense in depth,” removing unneeded software and creating rules that allow vehicle systems to communicate with one another only when necessary. “Human life is involved, so cybersecurity is our top priority,” said Kevin Tierney, General Motors’ vice president for global cybersecurity. And a quick internet search will reveal scores of successful but so far benign hacks against many of the world’s major automotive brands. Karamba has been working with a South American trucking company whose fleet was hacked to hide it from its tracking system, allowing thieves to steal its cargo unnoticed. The problem goes beyond demonstration intrusions. Even altering a street sign in ways imperceptible to the eye can trick a car into misperceiving a stop sign as a speed limit sign.Īnd last year, Consumer Watchdog, a nonprofit group in Santa Monica, Calif., sent a “!Hacked!” message to the screen of a Tesla. A hacked electric vehicle could shut down the power grid once the car was charging. Nefarious code inserted into one of a vehicle’s electronic control units could cause it to suddenly speed up, shut down or lose braking power.Ī fleet of cars could be commandeered and made to steer erratically, potentially causing a major accident. A hacker could steal a driver’s personal data or eavesdrop on phone conversations. Today, the effects of a breach could range from mildly annoying to catastrophic.
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