If there is to be any regulation in the space, the likeliest avenue would be something to curtail collectives operating recruiting inducements.īut rather than any significant NIL crackdown, the NCAA kicked the can down the road in May, opting to instead just effectively restate the rules, reminding schools of what they have in place. In that way, NIL and its collective infrastructure have inflamed the constantly bubbling issue in college football: Should some or all FBS schools split off from the rest of college sports to make their own rules and, importantly, make more money? That debate is in addition to the shot in the arm the transfer portal one has gotten as NIL deals are used to entice player movement. While sources agree NIL is a positive in itself, the way it has played out has made the college athletics source who told Sports Illustrated on the eve of the initial rollout that “it’s going to be a clusterf-” look prescient. In fact, because the enterprise is so wide-ranging, the tentacles of NIL have interwoven and amplified things. For better and for worse, college sports is a uniquely American institution, and it makes it difficult if not impossible to separate NIL from the myriad issues surrounding the NCAA. On July 1, 2021, the economics changed forever when nearly half a million college athletes became eligible to make money off of their name, image and likeness (NIL) overnight. The three-day event included an awards show that recognized athletes not just for their competitive exploits, but also for their marketability and commercial success in college sports’ new era. Take a walk on the red carpet at the College Football Hall of Fame in June 2022, and you’ll find it hosting an event that might have been unthinkable 12 months ago: the inaugural NIL Summit.
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